Brand New Vein

Posted: July 31, 2015 in graffiti living
Tags: ,

Articulate your WORLD view.

That’s your brand.

Then work with regional perspective.

Think globally, act locally.

Brand needs to be: clear, resonant, truthful, have credentials, walk the talk.

“Brand Molecules” — create a set of experiences.

Your brand is defined by that set of experiences.

Whatever people experience when they interact with your brand is your brand.

I got all this from a conversation I had once with a marketing consultant.

In other news, here’s Bill Hicks:

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