Video: Hardwired for story — Sarah-Jane “SJ” Murray (TEDxSanAntonio)

Posted: June 6, 2015 in graffiti living, links
Tags: , ,

Stories graft themselves into our minds, hearts, and imaginations. They bridge geographical and cultural boundaries. They’re the key to great marketing, great education, and making the NYT Best Seller list. But they’re more than that. At the end of the day, a civilization that forgets how to tell its story crumbles and dies. Scientific research corroborates that our brains process stories like nothing else. That’s because stories tap into our faculties of memory and emotion. We carry stories with us and within us. When it comes to engaging culture, Why trumps What, and story always trumps fact. Dressed in story, ideas are welcome at every hearth, every dinner table, and every bedside. As a vehicle for ideas, story touches us and stays with us; it becomes part of who we are. Emmy-nominated screenwriter Sarah-Jane helps us to think about why insanely great storytelling matters and why it’s the key to our future.


Leave a Comment

Fill in your details below or click an icon to log in: Logo

You are commenting using your account. Log Out /  Change )

Google+ photo

You are commenting using your Google+ account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )


Connecting to %s